2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are … Continue reading 2017 Unique Holiday Calendar for Veterinary Clinics

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7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it. 1. Email Marketing If you are not collecting your clients’ email … Continue reading 7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Why You Need to Resolve to Do Better in 2017

With 2016 coming to a close, it’s time for practice owners to reflect on their hospital’s performance over the past 12 months and outline ways to improve in 2017. Similar to personal resolutions, business resolutions are professional goals that serve to guide your business decisions through the year. These resolutions should be scaled to the … Continue reading Why You Need to Resolve to Do Better in 2017

9 Ways to Show Thanks to Your Vet Staff and Clients

Anytime is a great time to tell clients and employees “Thank you,” but doing it during the holidays is a particularly special moment. The words can be powerful and make a lasting impact because they leave the receiver feeling valued and appreciated. First, hearing “Thank you” is a great motivator that acknowledges what the recipient … Continue reading 9 Ways to Show Thanks to Your Vet Staff and Clients

Gotta Catch ‘Em All: How Pokémon Go can Lure in New Clients

A mobile game hit the market by storm in July. Within one week it attracted over 15 million players, earned its developer a reported $1.6 million a day and quickly became the hottest game since Candy Crush. The record-shattering app? Pokémon Go. Players download the game onto a mobile device before they enter an augmented reality where their … Continue reading Gotta Catch ‘Em All: How Pokémon Go can Lure in New Clients