In the U.S., roughly 179 million households include pets. With the addition of 2.05 million U.S. farming operations and the millions of livestock being raised, the growing demand for veterinary services is a no-brainer. Estimates find there are about 31,000 veterinary practices in the U.S. However, the average clinic owner is in his or her … Continue reading Mission: Possible?
Historically, the creation of new technologies ushers in the development of new products and services. From the first cell phone call made in 1973 to asking Alexa to play a song, technology changes the products and services used in everyday life. Tech advancements also impact in healthcare. In the late 1940s, technology made it possible … Continue reading Redefining the Risks and Rules for Telehealth Services
Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it. 1. Email Marketing If you are not collecting your clients’ email … Continue reading 7 Low- or No-Cost Marketing Strategies for Your Vet Practice
With 2016 coming to a close, it’s time for practice owners to reflect on their hospital’s performance over the past 12 months and outline ways to improve in 2017. Similar to personal resolutions, business resolutions are professional goals that serve to guide your business decisions through the year. These resolutions should be scaled to the … Continue reading Why You Need to Resolve to Do Better in 2017
Anytime is a great time to tell clients and employees “Thank you,” but doing it during the holidays is a particularly special moment. The words can be powerful and make a lasting impact because they leave the receiver feeling valued and appreciated. First, hearing “Thank you” is a great motivator that acknowledges what the recipient … Continue reading 9 Ways to Show Thanks to Your Vet Staff and Clients