Brands, Handle Negative Criticism on Social Media Like a Champ

Social media is a wonderful tool to connect with loyal fans and potential customers directly and organically. It’s also a perfect opportunity for consumers to air their grievances, in both positive and negative ways. When the latter happens, it’s important for brands to have a plan in place to separate the trolls from the real-life … Continue reading Brands, Handle Negative Criticism on Social Media Like a Champ

Advertisements

Bringing Social Media to Your Veterinary Practice

During Global Pet Expo 2015, research firm GfK announced that 35.2% of the US’ 75 million Millennials (people age 18-34) own a pet, compared to 32.8% of Baby Boomers (age 51-70). Millennials like to try the latest technology, will spend more on their pets (including veterinary care and pet services), and are likely to use … Continue reading Bringing Social Media to Your Veterinary Practice

Two Must-Have Social Media Accounts for Your Small Business

Small business owners have a lot on their plate. From hiring and scheduling to inventory and bookkeeping, the list is never ending. What shouldn’t be skipped from that list is social media. Social media isn’t a new fad or craze that’ll go by the wayside like slap bands and bell bottom jeans. No, social media … Continue reading Two Must-Have Social Media Accounts for Your Small Business

Seth Godin, Authors, and Social Media

I'm a big fan of podcasts. There's so many great ones out there! One of my favorites is the Social Media Marketing podcast. Host Michael Stelzner brings on impressive thought leaders from across the digital marketing stratosphere, sharing great tips and strategies along the way. In a recent podcast interview (recent being February), Seth Godin … Continue reading Seth Godin, Authors, and Social Media

Stuck in a Rut? Best Go-To for Quick and Easy Way to Generate Content Ideas

We’ve all been there. Staring at the computer screen or a piece of blank paper with not a single thought in our head except, “I have to write something. What the heck do I write?” To stay top of mind with customers and fans, you need to produce new content. Not just any content – … Continue reading Stuck in a Rut? Best Go-To for Quick and Easy Way to Generate Content Ideas