The Elite 8 of Small Business Podcasts

As a professional, continuing to develop yourself is critical to success. We attend conferences to listen to expert speakers; read articles and pour over case studies; and follow the advice influencers share in books and online. One of the most efficient tools in our arsenal of growing our knowledge is podcasting. Many of experienced thought … Continue reading The Elite 8 of Small Business Podcasts

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2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are … Continue reading 2017 Unique Holiday Calendar for Veterinary Clinics

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers dominated with a 17.1 percent increase in sales, while stores … Continue reading Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it. 1. Email Marketing If you are not collecting your clients’ email … Continue reading 7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Gotta Catch ‘Em All: How Pokémon Go can Lure in New Clients

A mobile game hit the market by storm in July. Within one week it attracted over 15 million players, earned its developer a reported $1.6 million a day and quickly became the hottest game since Candy Crush. The record-shattering app? Pokémon Go. Players download the game onto a mobile device before they enter an augmented reality where their … Continue reading Gotta Catch ‘Em All: How Pokémon Go can Lure in New Clients