How to Market Special Holidays for Your Veterinary Clinic

Your veterinary team is extremely busy, from running the front desk and seeing patients to performing lifesaving surgery and educating pet parents. Add the stress of researching and putting together the most basic marketing plan, and your team can quickly become overwhelmed. We put together the 2017 Unique Holiday Calendar for Veterinary Clinics. If you [...]

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2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are [...]

7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it. 1. Email Marketing If you are not collecting your clients’ email [...]

Why You Need to Resolve to Do Better in 2017

With 2016 coming to a close, it’s time for practice owners to reflect on their hospital’s performance over the past 12 months and outline ways to improve in 2017. Similar to personal resolutions, business resolutions are professional goals that serve to guide your business decisions through the year. These resolutions should be scaled to the [...]

9 Ways to Show Thanks to Your Vet Staff and Clients

Anytime is a great time to tell clients and employees “Thank you,” but doing it during the holidays is a particularly special moment. The words can be powerful and make a lasting impact because they leave the receiver feeling valued and appreciated. First, hearing “Thank you” is a great motivator that acknowledges what the recipient [...]