During Global Pet Expo 2015, research firm GfK announced that 35.2% of the US’ 75 million Millennials (people age 18-34) own a pet, compared to 32.8% of Baby Boomers (age 51-70). Millennials like to try the latest technology, will spend more on their pets (including veterinary care and pet services), and are likely to use social media to connect with brands, services, and read online reviews before making their purchase decision (source).
Small business owners have a lot on their plate. From hiring and scheduling to inventory and bookkeeping, the list is never ending. What shouldn’t be skipped from that list is social media.
Social media isn’t a new fad or craze that’ll go by the wayside like slap bands and bell bottom jeans. No, social media is here to stay, and if you haven’t discovered how powerful social can be for your small business, you’re in for a treat. It is easily one of the best things you can do for your small business, can cost as little or as much as you’d like, and can provide huge ROI for a little dedication.
So for a small business and a busy entrepreneur, where does one begin? I believe there are two critical social media accounts every entrepreneur and small business should have:
Although the organic reach of a Facebook page is declining, the power of Facebook has still stayed constant. I’d bet my bottom dollar your fans and customers are on Facebook, and if they’re not, their friends and family are. Create a Facebook page for your business, and dedicate an hour or two per week to craft highly tuned messages, graphics, and call-to-actions that will drive engagement, followers, and footsteps into your store. Continue reading
I’m a big fan of podcasts. There’s so many great ones out there! One of my favorites is the Social Media Marketing podcast. Host Michael Stelzner brings on impressive thought leaders from across the digital marketing stratosphere, sharing great tips and strategies along the way.
In a recent podcast interview (recent being February), Seth Godin said that he doesn’t think most people should think about the book business as a way to make a living. He went on to say:
“I barely make a living writing books, and I sell a lot of books. The book business is an organized hobby. It’s a fabulous way to bring ideas into the world. It’s a great thing to leave behind, a trail, but it is not a self-funding operation. If you are thinking about writing a book because you want to be a professional writer and get paid to do so, I will strongly recommend you to not do so, and that you instead think hard about using books as a generous way to spread your ideas, earn trust, but not as the thing you do to make money.”