The Elite 8 of Small Business Podcasts

As a professional, continuing to develop yourself is critical to success. We attend conferences to listen to expert speakers; read articles and pour over case studies; and follow the advice influencers share in books and online.

One of the most efficient tools in our arsenal of growing our knowledge is podcasting. Many of experienced thought leaders we learn from share their tips, strategy, and advice through podcasts. It’s an extremely effective tool to reach millions of listeners quickly and efficiently. Unless working with a media outlet, podcasters typically have full control over the branding and content shared in their podcast – allowing them to be their most authentic selves.

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How to Market Special Holidays for Your Veterinary Clinic

Your veterinary team is extremely busy, from running the front desk and seeing patients to performing lifesaving surgery and educating pet parents. Add the stress of researching and putting together the most basic marketing plan, and your team can quickly become overwhelmed.

We put together the 2017 Unique Holiday Calendar for Veterinary Clinics. If you haven’t downloaded it, it’s recommended as the rest of this post ties directly into it. The 12-month calendar lists fun, unique, and bizarre animal-related holidays that veterinary clinics can market around. We are taking that one step further and outlining a basic marketing plan you can step-and-repeat with any and all of the holiday’s listed in the calendar.

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2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are perfect opportunities to reach out to your target market in an entertaining manner. You can share educational information for pet parents to utilize, like developing a family plan to deal with natural disasters like flooding or earthquakes during September for National Disaster Preparedness Month. You can also keep it lighthearted and share fun photos of cat’s being herded with a motivational message to clients for Cat Herder’s Day on December 15.

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Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers dominated with a 17.1 percent increase in sales, while stores saw a 2.6 percent increase,” (NFIB). Foot traffic declined 3.9 percent in 2016 compared to 2015, signaling less people walking into stores but increasing the amount of their purchases.

How will your physical store keep up the pace with online retailers this year? By joining them! Reaching online shoppers does not mean your brick and mortar store will go by the wayside; it simply means you’re increasing your stores reach to a wider consumer base.

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