The Elite 8 of Small Business Podcasts

As a professional, continuing to develop yourself is critical to success. We attend conferences to listen to expert speakers; read articles and pour over case studies; and follow the advice influencers share in books and online. One of the most efficient tools in our arsenal of growing our knowledge is podcasting. Many of experienced thought [...]

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How to Market Special Holidays for Your Veterinary Clinic

Your veterinary team is extremely busy, from running the front desk and seeing patients to performing lifesaving surgery and educating pet parents. Add the stress of researching and putting together the most basic marketing plan, and your team can quickly become overwhelmed. We put together the 2017 Unique Holiday Calendar for Veterinary Clinics. If you [...]

2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are [...]

Reaching Online Shoppers to Grow Your Brick-and-Mortar Store

Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers dominated with a 17.1 percent increase in sales, while stores [...]

7 Low- or No-Cost Marketing Strategies for Your Vet Practice

Marketing can be an expensive venture for any veterinary practice, especially if you’re receiving fewer responses to the same promotional strategies. For hospital owners and managers trying to increase foot traffic without drastically increasing the marketing spend, here are several ways to do it. 1. Email Marketing If you are not collecting your clients’ email [...]