As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are perfect opportunities to reach out to your target market in an entertaining manner. You can share educational information for pet parents to utilize, like developing a family plan to deal with natural disasters like flooding or earthquakes during September for National Disaster Preparedness Month. You can also keep it lighthearted and share fun photos of cat’s being herded with a motivational message to clients for Cat Herder’s Day on December 15.
We’ve all been there. Staring at the computer screen or a piece of blank paper with not a single thought in our head except, “I have to write something. What the heck do I write?”
To stay top of mind with customers and fans, you need to produce new content. Not just any content – but relevant, hard-hitting content that keeps people coming back for more. Hitting a mental road block for a few days can set you back for quite some time, and we can’t have that can we?
If you’re stuck in a content rut, I have a quick and easy tip to help you get over the hump and generate really good content ideas quickly and easily.