Gotta Catch ‘Em All: How Pokémon Go can Lure in New Clients

A mobile game hit the market by storm in July. Within one week it attracted over 15 million players, earned its developer a reported $1.6 million a day and quickly became the hottest game since Candy Crush.

The record-shattering app? Pokémon Go.

Players download the game onto a mobile device before they enter an augmented reality where their physical location and device camera are used to display animated Pokémon creatures all around them.

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