How to Market Special Holidays for Your Veterinary Clinic

Your veterinary team is extremely busy, from running the front desk and seeing patients to performing lifesaving surgery and educating pet parents. Add the stress of researching and putting together the most basic marketing plan, and your team can quickly become overwhelmed.

We put together the 2017 Unique Holiday Calendar for Veterinary Clinics. If you haven’t downloaded it, it’s recommended as the rest of this post ties directly into it. The 12-month calendar lists fun, unique, and bizarre animal-related holidays that veterinary clinics can market around. We are taking that one step further and outlining a basic marketing plan you can step-and-repeat with any and all of the holiday’s listed in the calendar.

Continue reading

2017 Unique Holiday Calendar for Veterinary Clinics

As part of a developed marketing plan for veterinary clinics, consideration must be given to the fun, unique, and bizarre holidays that have been established outside of the traditional holiday schedule. These days, like National Lost Dog Awareness Day on April 23 or National Take Your Cat to the Vet Day on August 22, are perfect opportunities to reach out to your target market in an entertaining manner. You can share educational information for pet parents to utilize, like developing a family plan to deal with natural disasters like flooding or earthquakes during September for National Disaster Preparedness Month. You can also keep it lighthearted and share fun photos of cat’s being herded with a motivational message to clients for Cat Herder’s Day on December 15.

Continue reading