Having a successful brick-and-mortar store is a proud accomplishment, but if holiday sales were slow for your business, your goals for 2017 might include ways to improve or expand. One possible strategy is online retailing. According to retail research firm Conlumino, in 2016, “online sellers dominated with a 17.1 percent increase in sales, while stores saw a 2.6 percent increase,” (NFIB). Foot traffic declined 3.9 percent in 2016 compared to 2015, signaling less people walking into stores but increasing the amount of their purchases.
How will your physical store keep up the pace with online retailers this year? By joining them! Reaching online shoppers does not mean your brick and mortar store will go by the wayside; it simply means you’re increasing your stores reach to a wider consumer base.