A mobile game hit the market by storm in July. Within one week it attracted over 15 million players, earned its developer a reported $1.6 million a day and quickly became the hottest game since Candy Crush.
The record-shattering app? Pokémon Go.
Players download the game onto a mobile device before they enter an augmented reality where their physical location and device camera are used to display animated Pokémon creatures all around them.