Brands, Handle Negative Criticism on Social Media Like a Champ

negativecriticismSocial media is a wonderful tool to connect with loyal fans and potential customers directly and organically. It’s also a perfect opportunity for consumers to air their grievances, in both positive and negative ways. When the latter happens, it’s important for brands to have a plan in place to separate the trolls from the real-life consumer issues, and standard operating procedure to act upon in each situation.

When brands receive negative criticism, they have a few options to deal with it:

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