During Global Pet Expo 2015, research firm GfK announced that 35.2% of the US’ 75 million Millennials (people age 18-34) own a pet, compared to 32.8% of Baby Boomers (age 51-70). Millennials like to try the latest technology, will spend more on their pets (including veterinary care and pet services), and are likely to use social media to connect with brands, services, and read online reviews before making their purchase decision (source).
Social media is a powerful tool your clinic can utilize to create, maintain, and grow relationships with clients in your community. It allows you an easy opportunity to organically connect one-on-one with clients to earn their trust, business, and loyalty. However, if you don’t think your clients are on social media, consider this: During the fourth quarter of 2015, Facebook was accessed by close to 1.59 billion users on a monthly basis.
Millennials are your client, and they’re on social media. If you aren’t, you’re missing a huge opportunity.
If you’re ready to get your clinic on social media, here are five key strategies you need to follow to make it a successful launch:
- As the owner, choose which social media accounts you want your clinic on. If you’re not sure what the differences are between the networks, think of them like this:
- Facebook – where you connect with friends, family, and local fans and post regular updates, including photos, videos, and more.
- Twitter – where you connect with people from around the world to share thoughts at 140 characters, images, and video.
- LinkedIn – where you connect with other professionals worldwide to share articles, blog posts, updates, images, and videos.
- Google+ – where you connect with technologically-savvy, younger individuals from around the world in the form of long-form blogs, videos, and images. Google+ posts are indexed by search engines and will help your clinic’s website rank higher in the search engine.
- YouTube – where you share videos showcasing behind-the-scenes of what’s going on in your clinic.
- Pinterest – where you share do-it-yourself crafts, tips, recipes, and how-to articles that your friends, family, and clients are.
- Instagram – where you share photos showcasing your clinic, team members, and patients.
This article was first published February 10, 2016 on Veterinary Hospitals Association. To read the full article, click here.