If you’re like me, this time of year is very nostalgic, brought on by remembering all the things 2015 has brought forward. For some, 2015 was a smashing success, while others suffered humorous gaffes and complete embarrassment on national television (here’s looking at you, Steve Harvey).
Whether 2015 was a boom or a bust, now is the perfect time to review how 2015 performed and set your personal and professional resolutions for 2016.
I PLEDGE: to Have a Crisis Communication Plan in Place
Working with hundreds of small, independently-owned veterinary clinics as part of Veterinary Hospitals Association, it’s become clear that many small businesses entrepreneurs don’t think of having a crisis communication plan in place until it’s too late.
To avoid a potentially business-ruining situation, it’s critical that businesses both large and small have a crisis communication plan in place. As marketing and sales professionals, you too should have a plan in place. Take time before 2016 comes to review any potentially disastrous situations which might befall your business, and sketch out what communication would need to take place should those situations arise. Have standard messages for social media, sample press releases, email communications, and letters prepared, and brief your team on who handles what if the time comes. It could be as simple as your website crashing or a sale going wrong on social media, to something catastrophic as your building catching fire or a bad article being written about you. In any case, having a crisis communication plan in place for 2016 is a must-have for all businesses.
This article was originally posted on Salesforce.com. To read the full article, please click here.