This post originally appeared on Veterinary Hospitals Association blog on December 8. To read the full post, please visit Veterinary Hospitals Association.
In today’s digital world, a website is a must-have for business success. Claiming your space in the internet and having a digital footprint is vital to competing in the industry and being found by local clients. But it isn’t enough to just have a few web pages and photos haphazardly thrown up – there needs to be a reason why visitor come to your site, stay on your site, and ultimately make the decision to visit your clinic.
To have a successful website, there are a few things that every veterinary clinic must have present:
#1 – Basic Information is Easy to Find
If your basic information – location, phone, and hours – aren’t easy to find, you will lose potential patients quickly. In addition to having a Contact Us page with this information easily accessible, also include your location, phone number, and hours on the homepage above the fold. Above the fold simply means before the user scrolls down. Additionally, put this information in the footer of your website so it is visible across every page they visit.
Tip – Don’t create a graphic with your information layered into it. Google ‘crawls’ websites regularly, and if your location, hours, and phone are a graphic instead of text on a graphic, Google will not recognize it and therefore you lose out on easy search engine optimization (SEO) benefits!
#2 – Be Mobile Friendly
In April 2015, Google announced that websites receive a boost in rankings if their websites are mobile-friendly. If you’re website looks good on the computer but is hard to navigate on your phone or tablet, chances are your site isn’t mobile-friendly.
To see if your website is mobile-friendly according to Google standards, visit their easy-to-use mobile-friendly test site: https://www.google.com/webmasters/tools/mobile-friendly/. Enter your web address and Google will provide suggestions on how to make it more mobile-friendly with step-by-step directions, technical guides, and more.
It’s important that your website be mobile-friendly and friendly with Google. Why? Because in 2015, 51% of all time spent on digital media is done through a mobile device, and 48% of purchases are started through a search engine (data via Smart Insights). This means if your website isn’t mobile-friendly and found through Google, chances are it won’t be found at all.
To read the full post, please visit Veterinary Hospitals Association.