Don’t Be the Boogeyman: Are You Scaring Away Top Talent?

This article first appeared on Salesforce on October 28. To read the full article, please visit Salesforce.

In the movies, horror greats Michael, Jason, Freddie are all great at what they do – mainly scaring the wits out of movie viewers. But even they have their Achilles heels that lead to their eventual downfalls. Every company has their own Achilles heels as well, whether it’s a great story but lack of PR, or great product but lack of marketing.

For some, it’s keeping quality, talented team members on staff. It is an ever-delicate balancing act for management – delicate, but not impossible. So why is it so many companies have such a hard time with it? What are they doing that is spooking talented employees to run for the hills – or worse, the competition? Is it that their managers are the embodiment of the Wicked Witch of the West or Hades himself? Continue reading