Small business owners have a lot on their plate. From hiring and scheduling to inventory and bookkeeping, the list is never ending. What shouldn’t be skipped from that list is social media.
Social media isn’t a new fad or craze that’ll go by the wayside like slap bands and bell bottom jeans. No, social media is here to stay, and if you haven’t discovered how powerful social can be for your small business, you’re in for a treat. It is easily one of the best things you can do for your small business, can cost as little or as much as you’d like, and can provide huge ROI for a little dedication.
So for a small business and a busy entrepreneur, where does one begin? I believe there are two critical social media accounts every entrepreneur and small business should have:
Although the organic reach of a Facebook page is declining, the power of Facebook has still stayed constant. I’d bet my bottom dollar your fans and customers are on Facebook, and if they’re not, their friends and family are. Create a Facebook page for your business, and dedicate an hour or two per week to craft highly tuned messages, graphics, and call-to-actions that will drive engagement, followers, and footsteps into your store.
And when I say one to two hours per week, I mean it. For one client, I spend an hour or so every Sunday morning with my cup of coffee to source a week’s worth of content to post twice per day. And that’s really all you need! Share photos of your customers (with their permission), photos of your inventory, inspirational quotes you love, information on your store or sales, or interesting information about your community.
Word to the wise, don’t make it all about your store. Don’t always self-promote. Keep the call-to-actions about visiting your store or buying a new product to a minimum. With the amount of content your customers are bombarded with on a daily basis, they’re over hearing about the latest and greatest products from ALL of the brands they follow. Keep it educational, helpful, and fun – and you’ll garner new fans and customers organically.
Honestly, I am not the biggest fan of Google+. However, it’s critical for businesses to own their own Google+ page. It allows you to make updates to your hours, location, and additional critical business information that shows when people Google you.
To create a Google+ page for your business, visit http://plus.google.com/pages/create to get started. Follow their easy-to-use set-up, similar to setting up a Facebook page, and you’ll be on your way! Give Google a little bit of time to index your page and you should begin seeing it show up on the right side of the page when searching your business name.
Others to consider include Twitter (which should be next), Instagram, Pinterest, and others. Of the many to choose from, I recommend starting with Facebook and Google+, then graduating to others as your busy bandwidth allows.