Small business owners have a lot on their plate. From hiring and scheduling to inventory and bookkeeping, the list is never ending. What shouldn’t be skipped from that list is social media.
Social media isn’t a new fad or craze that’ll go by the wayside like slap bands and bell bottom jeans. No, social media is here to stay, and if you haven’t discovered how powerful social can be for your small business, you’re in for a treat. It is easily one of the best things you can do for your small business, can cost as little or as much as you’d like, and can provide huge ROI for a little dedication.
So for a small business and a busy entrepreneur, where does one begin? I believe there are two critical social media accounts every entrepreneur and small business should have:
Although the organic reach of a Facebook page is declining, the power of Facebook has still stayed constant. I’d bet my bottom dollar your fans and customers are on Facebook, and if they’re not, their friends and family are. Create a Facebook page for your business, and dedicate an hour or two per week to craft highly tuned messages, graphics, and call-to-actions that will drive engagement, followers, and footsteps into your store. Continue reading